(New Jersey) With the search for Real Estate information increasing every day on the internet, Blue Realty GMAC Real Estate Services has built several blogs, short for web logs, targeted at providing the consumer information about real estate trends, inventory and other items of interest for the specific subjects the blogs cover.
According to Charles Blumenkehl, President of Blue Realty GMAC, “The use of blogs as an information resource has doubled every six months since 2003. From a consumer and marketing perspective, blogs are a high result tool for community information, and put a face on our services, products and other issues which enhance our value to our consumers.”
According to Richard Nacht, inventor of industry best seller “Realty Blogging”, the benefits to using blogging as a tool include search engine marketing, direct communications, differentiation, relationship marketing, lead generation and brand positioning. According to Blumenkehl, his company continues to be positioned on the cutting edge of internet technology, and is successfully leveraging the internet as a resource to today’s savvy real estate consumer.
Blue Realty GMAC is the largest independently owned real estate brokerage in the NJ GMAC network. The company has 8 offices throughout central, western and northern NJ, and also offers mortgage, title and insurance services. For more information about Blue Realty GMAC and its affiliates, log onto the company website at www.bluerealty.com.
